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BUSINESS MANAGEMENT IN HORTICULTURE 3(3-0)
Specific Objectives: To promote entrepreneurship and business management capabilities of
horticulture graduates.
Theory:
Introduction and importance of horticultural enterprise, Classified business
management for fruits, vegetables and ornamental crops, Marketing channels
in Pakistan, Market demand and quality control, Export prospects,
International standards and product handling for export, Processing industry
and marketing of value added commodities, Pricing, policy and market
regulations, Global trade and Pakistan, W.T.O., Opportunities and
challenges.
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